Tag: Crompton

Crompton targets ₹250-300 crore revenue from super-premium Rhion brand

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Crompton targets ₹250-300 crore revenue from super-premium Rhion brand

Crompton Greaves Consumer Electricals is targeting revenue of ₹250-300 crore from its newly launched super-premium brand Rhion over the next three years, Group Chief Financial Officer and Head of Strategy Kaleeswaran Arunachalam said. The company has invested around ₹30 crore in Rhion so far, primarily towards product development, brand initiatives, and tools and dies. It…

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Business

Crompton bets on innovation and consumer research to become a tech-led home-solutions player

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Crompton bets on innovation and consumer research to become a tech-led home-solutions player

r Consumer durables major Crompton Greaves Consumer Electricals Ltd (CGCEL) is taking its 85-year-old mass-market brand into the super-premium segment with Crompton Rhion, signalling a strategic shift as it looks to transform from a company traditionally known for fans and pumps into a broader, technology-driven home-solutions business. Rhion will debut with Water Biofier, a premium…

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Business