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AMFI spends nearly 90% of investor awareness fund on digital media campaign

AMFI spends nearly 90% of investor awareness fund on digital media campaign

Posted on April 18, 2026 By admin


AMFI spent about 87.5% of the investor awareness and education fund expenses on media campaigns through digital platforms and an advertising agency.

The Association of Mutual Funds of India (AMFI), the industry lobby group for asset management companies, spent 87.5% of the investor awareness and education fund expenses on media campaigns through digital platforms and an advertising agency, according to the organisation’s filings with the Ministry of Corporate Affairs (MCA).

AMFI is registered as a Section 8 company or a non-profit organisation with the MCA, and it is mandated that it file its annual returns. 

Published – April 18, 2026 03:52 pm IST



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