Can compete with Govt’s CNAP mandate, Truecaller CEO says

Even as the government mandates real name caller ID, Truecaller AB, which built its whole business on caller identification and spam detection, has expressed confidence that it would be able to survive and grow in India, its biggest market, CEO Rishit Jhunjhunwala told The Hindu in an interview from Bengaluru. The firm has almost 328 million monthly active users in India, with a global quarterly profit of revenues of ₹94 crore in the December quarter.

Truecaller likely has the largest database of Indians’ phone numbers, and an array of metadata around each phone number to detect spam. It has also built integrations with firms like Swiggy and Uber, allowing those firms to contact users with a “call reason” and whitelisting their numbers. Since the vast majority of Indian users do not pay for Truecaller, the company’s revenue is largely attributable to these deals and ads.