Reliance Consumer acquires majority stake in JV with Naturedge Beverages 

Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries Ltd (RIL), has forayed into the fast-growing healthy functional beverage space with the acquisition of majority stake in a Joint Venture with Naturedge Beverages Private Ltd. Through this JV, RCPL is focused on offering consumers a range of herbal-natural beverages.

The healthy functional beverage space presents a large and rapidly expanding opportunity, driven by a strong consumer shift toward healthier, natural alternatives, the company said.

Founded in 2018 by Siddhesh Sharma, a third-generation entrepreneur from the Baidyanath Group, Naturedge Beverages has since focused on solutions that infuse the benefits of Indian Ayurveda and contemporary beverage choices.

Its flagship offering “Shunya” is herb-infused functional packaged beverage with zero-sugar & zero calories that has already gained the attention of the consumers across India.

“Shunya is packed with the goodness of Indian super herbs like Ashwagandha, Brahmi, Khus, Kokum and Green Tea, that provides for that extra boost to help consumers stay ahead,” the company said.

Ketan Mody, Executive Director, Reliance Consumer Products Ltd, said, “Within a very short span of time, Shunya has gained wide popularity among health-conscious consumers as it offers the benefits of herbs in contemporary formats. It also fits perfectly with RCPL’s vision of global providing quality products at affordable prices along with promoting India’s legacy.”

“Consumers can now expect more innovation and a wider range of herbal-natural functional beverages in the future,” he said.

Siddhesh Sharma, Director, Naturedge Beverages Private Ltd said, “As we increasingly move towards a challenging lifestyle, super-herbs like Ashwagandha and Brahmi not only act as natural stress-relievers but also boost strength, stamina and focus. Through this JV, Shunya will be made available to consumers across India through RCPL’s wide network of distribution and supply chain.”

This partnership would enable RCPL to expand the beverages portfolio by adding healthy product offerings, including Energy drinks, Stills, Energy Shots, Herb-infused water, the company said.