Vision.S, a concept SUV introduced by Mahindra and Mahindra.
| Photo Credit: Special Arrangement
Mahindra & Mahindra Ltd. on Friday (August 15, 2025) unveiled four new concept SUVs which will be introduced in the market between 2027 and 2030.
These vehicles, to be developed on the company’s all-new modular, multi-energy NU_IQ platform, will include ICE and electric vehicles. All these vehicles are targeted at the global market, company officials said.
The firm is already exporting to South Africa and Australia, and electric vehicles are being exported to the U.K. So the new vehicles, in the first phase, will be introduced in these markets, followed by other countries, the officials said.
The concepts called the Vision.S, Vision.T, Vision.SXT and Vision.X, will address segments where the company currently does not have an offering.
R. Velusamy, president-Automotive Business (Designate), Mahindra & Mahindra Ltd. and Managing Director, Mahindra Electric Automobile Ltd., said, “NU_IQ is a strategic blueprint for the future of Mahindra SUVs globally.”
“With its modular, multi-energy architecture, it gives us the flexibility to innovate across multiple top hats and powertrains whilst staying true to our SUV DNA,” he said.
“Designed to resolve paradoxes, NU_IQ forms the foundation for our next generation of SUVs. It marks a bold step and the start of a new era that frees customers from compromises and puts truly desirable, premium core SUVs squarely in the mainstream,” he added.
Pratap Bose, Chief Design & Creative Officer – Auto & Farm Sectors, Mahindra & Mahindra Ltd., said, “The NU_IQ SUVs, designed at our Global Design studios in Mumbai and Banbury, represent the start of a new chapter of our HEARTCORE design philosophy.”
“They build on the central tenet that great design should create an emotional bond between people and their vehicles while re-imagining it for a new future,” he said.
“Based on the theme ‘Opposites Attract’, where the juxtaposition of contrasting elements creates an expressive new design language, these concepts promise to shape experiences that inspire adventure, confidence, and connection on any terrain, anywhere in the world,” he added.
Nalinikanth Gollagunta, Chief Executive Officer – Automotive Division, Mahindra & Mahindra Ltd. and Executive Director, Mahindra Electric Automobile Ltd., said, “NU_IQ blends innovation, global design and advanced technology to disrupt the white spaces in the automotive industry in India and internationally across Right-and-Left-Hand-Drive markets.”
“The four concepts we are showcasing here offer a bold preview of what’s to come. They usher in a new no-compromise era of mobility and give freedom a new meaning,” he added.
These concepts, engineered at Mahindra Research Valley, Chennai will go into production starting 2027 one by one.
Published – August 15, 2025 07:28 pm IST
