Decathlon targets India sourcing worth $3 billion by 2030

Decathlon, a French sports retailer brand, on Tuesday (July 29, 2025), said it has a strategic target to scale its local sourcing from India to $3 billion by 2030.

Currently, India accounts for 8% of Decathlon’s global sourcing quantities, with a goal to scale this to 15% by 2030, according to the company.

This growth would be driven by a focused push in high-potential categories such as footwear, fitness equipment, and technical textiles — designed to meet the evolving demands of both Indian consumers and global markets, said Decathlon whose operations turned 25 years in India.

Addressing a media conference, Sankar Chatterjee, chief executive officer, Decathlon India, said, over the last 25 years, Decathlon’s production journey in India has been the backbone of the brand’s success in the country.

Over 70% of the quantities sold by Decathlon in India in 2025 will be made in India. This figure is expected to rise to 90% by 2030, reinforcing the brand’s focus on its local sourcing strategy. The brand’s local production ecosystem includes a Design Centre, which is supported by 113 manufacturing sites, 83 suppliers, and 7 production offices across India.

“Today, we’re able to offer a diverse and growing portfolio of categories, made in India that meet the evolving needs of Indian sport users,’‘ he said, adding, as the brand continued to strengthen its footprint across offline and omni-channel platforms, production excellence remained at the heart of Decathlon’s strategy.

As part of its growth journey, Decathlon was working to create more than 3,00,000 new direct and indirect jobs in the country across its production ecosystem. The brand would also deepen its focus on culturally rooted sports like yoga and cricket, with the latter entirely conceptualised and manufactured in India. Decathlon currently operates 132 stores across 55 cities in India and it plans to expand its retail footprint to over 90 cities by 2030.