The Ayurveda Co shuts down: founders confirm ₹250 crore venture’s closure after rapid expansion
The shutdown marks the end of a four-to-five-year run during which TAC scaled to more than ₹150 crore in annual gross merchandise value. Photo: X/@TheAyurvedaCo_ The Ayurveda Co (TAC), the Ayurveda-focused beauty and personal care brand, is being formally shut down after its operations were stopped in July 2025 and its assets subsequently liquidated, co-founder…