Crompton bets on innovation and consumer research to become a tech-led home-solutions player
r Consumer durables major Crompton Greaves Consumer Electricals Ltd (CGCEL) is taking its 85-year-old mass-market brand into the super-premium segment with Crompton Rhion, signalling a strategic shift as it looks to transform from a company traditionally known for fans and pumps into a broader, technology-driven home-solutions business. Rhion will debut with Water Biofier, a premium…