Reclaiming India’s fragrance heritage — why a name matters
India’s relationship with fragrance is ancient, intimate, and profoundly sophisticated. Long before perfume became a global industry, long before it was bottled, branded, advertised, and sold in department stores, fragrance in India was understood as a lived technology-deeply embedded in medicine, ritual, daily grooming, aesthetics, seasonal rhythms, and even spiritual practice. Scent was never merely…
Read More “Reclaiming India’s fragrance heritage — why a name matters” »