Mahindra changes electric SUV brand name to BE 6; to contest brand rights of BE 6e in court
“Mahindra’s mark is “BE 6e” not the standalone “6E”. We believe it differs fundamentally from IndiGo’s “6E,” which represents an airline, eliminating any risk of confusion,” Mahindra said in a statement . | Photo Credit: Reuters Mahindra & Mahindra Limited (M&M) has announced to change the brand name of its electric origin SUV to BE 6…