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Tag: ICC revenue model

Cricket’s governing body shifts the goalposts for the usual reasons

Posted on July 21, 2026 By admin
Cricket’s governing body shifts the goalposts for the usual reasons

The irony of international cricket is that while the motivation for lower-ranked teams is to improve by playing against top teams, that of two of the stakeholders, television and the International Cricket Council, is money. The interests of the sport therefore often take a backseat. The last 50-over World Cup (in 2023) had only 10…

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