Yulu, the electric mobility-as-a-service (e-MaaS) platform, has launched its service in Nashik under its Yulu Business Partner (YBP) vertical in partnership with Approach Auto Mobility, a venture led by entrepreneur Jai Dhanani.
Nashik is Yulu’s second market in Maharashtra after Mumbai, where its hyperlocal EV ecosystem has helped delivery persons with affordable green rides over the past seven years.
Steeped in history and spirituality, Nashik is rapidly expanding its digital economy. It has more than 25 operational dark stores and 1,500 high-volume restaurants, and city-wide deliveries have doubled over the past year to about 25,000 deliveries a day, according to Yulu.
This demand is expected to accelerate as more consumers embrace the convenience of the on-demand economy. Yet, most doorstep orders are powered by petrol vehicles, leaving delivery partners burdened with high vehicle EMIs and recurring fuel and maintenance costs, it said.
“This is the market gap that Yulu is addressing with its technology-powered and high-uptime mobility platform,” it added.
Operations will begin with a fleet of 100 DeX EVs based out of a Yulu Centre in Rajiv Nagar. The service will cover Nashik city and expand into surrounding areas as demand grows.
Amit Gupta, co-founder & CEO, Yulu, said, “India’s next phase of e-mobility adoption will be shaped by non-metro cities where changing consumer expectations and the expansion of quick commerce are reshaping urban logistics. The depth of demand for sustainable, reliable, and accessible solutions from both consumers and delivery partners in Nashik makes it the perfect time for a hyperlocal goods mobility platform like Yulu to launch its service in the city.”
Jai Dhanani, founder, Approach Auto Mobility, said, “As an existing battery swapping franchise partner of Yuma Energy, we were already familiar with the Yulu Group’s purpose-built system and technology-driven approach to mobility.”
“The latest partnership gets us closer to our aim of making EV-powered deliveries the default in Nashik — a goal we will achieve by offering delivery partners a lower cost per kilometre and near-zero downtime network, even as we simultaneously help brands unlock a dependable and low-emission fleet that grows with them as a partner,” he said.
With the launch in Nashik, Yulu extends its overall presence to 13 cities, including the four metro markets it operates directly: Bengaluru, Mumbai, Delhi-NCR, and Hyderabad.
Published – October 30, 2026 04:00 am IST
