Bridging the gap with luxury car market leader Mercedes-Benz (MB) India, German luxury car maker BMW Group India, in the Calendar Year 2025 (CY25), clocked sales of 18,001 units, an increase of 14% over the previous year, backed by 200% growth in the sale of Electric Vehicles (EV).
These include 17,271 units of BMW and 730 units of MIMI. Besides this, BMW Motorrad delivered 5,841 motorcycles. MB, which has yet to declare the CY25 sales numbers, had in CY24 sold a total of 19,565 units, up 12.4% YoY.
During the October-December quarter, BMW had reported sales of 6,023 units, up 17% YoY. The market leader in luxury EVs in India since 2022, the company had sold 3,753 EVs, up 200% YoY. The EV penetration to total sales stood at 21%, up from 8% last year.
The sales of its Long Wheelbase models grew 162% YoY, and Sports Activity Vehicles (SAV) sales rose by 22%. BMW Group India said it has been consistently delivering double-digit growth and its highest-ever sales for the last four years.
Hardeep Singh Brar, President and CEO, BMW Group India in an interview said, “2025 has been a record-breaking year for BMW Group India with highest-ever sales till date. Our above the average growth rate in the luxury segment, reflects the strong aspiration and trust that our valued customers have in our brands.”
“Going forward, we will keep our focus on what differentiates us – sheer driving pleasure, unparalleled customer centricity, and a robust dealer network,” he added.
On the company’s noteworthy performance in 2025, Mr. Brar said, “We launched several models which really worked. We saw phenomenal growth with the sedans, the five sedan, the X5, X7. We saw very consistent growth across our portfolio.”
“But electric is what really worked for us. We grew the sales from 8% to 21% of total sales, and that was the biggest turning point for us,” Mr. Brar said.
“People had apprehension about the resale value. We were able to show buyback as well. So I think all put together, the whole packaging was so great that the electric penetration went back to almost 21%. And that’s what really worked for us,” he further added.
Coming to 2026, he said the company will continue with its product offensive. “We are launching 10 new products this year, out of which 6 are absolutely new,” he said. During the year the company will add 19 outlets in 18 cities.
During 2025, MINI reported 3% growth YoY. “But this year MINI is going to be very, very big. We are giving 10 special editions/ new models in the MINI concept. So we want to double our volumes in MINI. The aggression on MINI will be even bigger,” he added. Considering rupee depreciation, the company is gearing up to increase the price of its models by 2 to 3% soon.
He said the number of younger people buying luxury vehicles is growing faster. “We are seeing a lot of these youngsters coming in. Our average age is dropping. We see a lot of these young start-ups, young doctors, CAs who are coming forward and buying their cars. Earlier people felt that luxury is sin, indulgence is sin and it is not seen in that light anymore. So more and more people are coming and spending time buying luxury,” he said.
Stating that the company has an ambition to regain its market leadership in India, he added, “Who doesn’t want the number one position? We have ambition, but this is a cautious ambition. We don’t want to do it inorganically by reducing prices.”
Published – January 09, 2026 08:24 am IST
