Wheel of Fortune, hosted by Akshay Kumar. Photo credits: Special arrangement
Sony Pictures Networks India (SPNI) has announced to introduce one of the most celebrated entertainment franchises in the world — Wheel of Fortune in India.
The Indian edition will be hosted by Bollywood actor Akshay Kumar.
Highgate Entertainment, LLC has licensed the format to Sony Pictures Network India and Frames Production Company is producing the Indian edition for Sony Pictures Networks India. The game show will be broadcasted from early next year.
Nachiket Pantvaidya, Business Head, Sony Entertainment Television, said, “Sony Entertainment Television has long pioneered the reality format space in India, consistently introducing globally successful IPs that engage audiences at scale. With Wheel of Fortune, we’re adding another marquee global franchise to the portfolio, bringing high-energy entertainment to Indian homes.”
“Anchored in our strategy across Sony Entertainment Television and Sony LIV, the show promises to create a powerful brand-building and engagement platform, offering advertisers unparalleled reach and impact across television and digital,” he said.
Actor Akshay Kumar said, “Wheel of Fortune has been a beloved show for millions around the world, and I am truly excited to bring its Indian edition to audiences here. Its multi-generational appeal and the thrill of puzzle-solving have made it a global favourite and I am confident it will be immensely enjoyed by Indian audiences.”
“With the combined reach of Sony Entertainment Television and Sony LIV, Wheel of Fortune India will engage viewers across platforms like never before,” he added.
Sony Pictures said the show will offer advertisers a unique proposition — “unmatched brand-building scale” via television and precision engagement via digital.
“This seamless, cross-screen strategy allows brands to tell a unified story — from living rooms to mobiles — with measurable impact and recall,” it said.
More than just a format launch, Wheel of Fortune will represent a content and brand integration revolution, combining global IP strength, star-led game show, and interactivity with Play Along on Sony LIV to deliver India’s next prime-time blockbuster — and one of the most powerful advertising platforms of 2026, it added.
Published – December 19, 2025 12:19 pm IST
