Trump announces 10% increase in tariffs on Canada for not pulling down ad sooner

U.S. President Donald Trump said on Saturday (October 25, 2025) he was increasing tariffs on Canada by an additional 10% “above what they’re paying now,” just two days after ending trade talks with Ottawa over what Mr. Trump said was a misleading advertisement.

Mr. Trump announced the higher tariffs in a Truth Social post on Saturday, referencing an ad aired by the government of the Canadian province of Ontario, featuring a video of late President Ronald Reagan, a Republican icon, saying that tariffs cause trade wars and economic disaster.

Ontario’s Premier Doug Ford said he would pull the ad after the weekend, and it ran Friday night during the first game of the World Series.

“Their Advertisement was to be taken down, IMMEDIATELY, but they let it run last night during the World Series, knowing that it was a FRAUD,” Trump said in a post on his Truth Social platform as he flew aboard Air Force One to Malaysia.

“Because of their serious misrepresentation of the facts, and hostile act, I am increasing the Tariff on Canada by 10% over and above what they are paying now.”

Canadian Prime Minister Mark Carney said on Friday that Canada stood ready to resume trade talks with the United States.

The U.S. Commerce Department, the White House and Carney’s office did not immediately respond to requests for comment.