Interio by Godrej, a furniture brand from the Godrej Enterprises Group on Tuesday unveiled its refreshed brand identity as a one-stop destination for modern Indian living across homes and workspaces.
“The transformation is driven by an omnichannel retail expansion, a future-ready product portfolio and design-led innovation. The rebranding builds on the repositioning strategy announced by Godrej Enterprises Group in 2024,” the Group said.
Nyrika Holkar, Executive Director, Godrej Enterprises Group, said: “Our aim is to make great design accessible. As industry leaders, we are uniquely placed to deliver on this promise with our end-to-end solutions from design and manufacturing to retail and service.”
Nyrika Holkar, Executive Director, Godrej Enterprises Group
“New product innovations like configurable furniture platforms will allow customisation at scale, while a digital-first approach will enable convenience and an immersive shopping experience for online customers,” she said.
“Our stores are also being reimagined as destinations for inspiration. With this rebrand, we start a new chapter as an aspirational lifestyle brand,” she added.
In line with its growth strategy, Interio by Godrej will expand its offline footprint to a total of 1,500 stores in the next three years. The brand will also introduce a new store format designed to help customers browse, ideate, and bring their personal style to life.
“The new digital strategy including a revamped e-commerce platform and immersive AR experiences, will allow seamless omnichannel shopping to customers across over 18,000 pincodes in India,” the Group said.
Innovative new products include modular, configurable furniture designed to adapt to evolving lifestyles and meet India’s growing aspirations.
“With these initiatives, Interio by Godrej aims to grow two times in the next 3 years reaching revenues of ₹10,000 crore,” it said.
Swapneel Nagarkar, Business Head and Executive Vice President, Interio by Godrej, said, “We are expanding our omnichannel retail footprint and investing in manufacturing capacity, smart technologies, and supply chain transformation.”
“Our focus is to deliver contemporary, design-led furniture at accessible price points while ensuring that quality and sustainability remain core to our operations. This combination of design, scale, and executional rigour will enable us to position Interio by Godrej as a lifestyle brand of choice for modern Indian homes and offices,” he said.
The Group said at the centre of the rebrand is the launch of a new logo, which is a “powerful expression of the evolution of Interio by Godrej as a modern, aspirational, and design-led brand, while continuing to draw from the core values of quality, trust and durability from the iconic masterbrand, Godrej.”
The lead colour, Coral, is inspired by the energy of modern India, reflecting creativity and aspiration, it said.
Published – September 10, 2025 09:53 am IST
