Skip to content
  • Facebook
  • X
  • Linkedin
  • WhatsApp
  • YouTube
  • Associate Journalism
  • About Us
  • Privacy Policy
  • 033-46046046
  • editor@artifex.news
Artifex.News

Artifex.News

Stay Connected. Stay Informed.

  • Breaking News
  • World
  • Nation
  • Sports
  • Business
  • Science
  • Entertainment
  • Lifestyle
  • Toggle search form
  • Access Denied
    Access Denied Nation
  • Judge dismisses Trump’s  billion lawsuit against WSJ, Murdoch over reporting on ties to Epstein
    Judge dismisses Trump’s $10 billion lawsuit against WSJ, Murdoch over reporting on ties to Epstein World
  • US Ignored Palestine’s Interests, Their Need For Independent State: Putin
    US Ignored Palestine’s Interests, Their Need For Independent State: Putin World
  • Arvind Kejriwal Claims Cop Who Manhandled AAP Leader Manish Sisodia Misbehaved With Him
    Arvind Kejriwal Claims Cop Who Manhandled AAP Leader Manish Sisodia Misbehaved With Him Nation
  • Labourer killed, 2 injured as wall collapses during sewage work in Lodhi Colony
    Labourer killed, 2 injured as wall collapses during sewage work in Lodhi Colony Nation
  • Access Denied
    Access Denied Nation
  • Sci-Five | The Hindu Science Quiz: On Indian Scientists
    Sci-Five | The Hindu Science Quiz: On Indian Scientists Science
  • Declan Rice Seeks Trophies As Arsenal Chase Down ‘Full Throttle’ Liverpool
    Declan Rice Seeks Trophies As Arsenal Chase Down ‘Full Throttle’ Liverpool Sports
How FIFA’s ‘hydration breaks’ became football’s most convenient commercial break

How FIFA’s ‘hydration breaks’ became football’s most convenient commercial break

Posted on June 17, 2026 By admin


Ahead of the 2026 FIFA World Cup, climate scientists warned that this edition of the tournament could be among the hottest on record, given the heat and humidity of summer in the United States and Mexico. A group of scientists wrote to FIFA demanding longer breaks for players and “aggressive” locker-room cooling, predicting that more than a quarter of the 104 matches would be played in conditions risking heat stress.

Among the measures FIFA introduced in response was a mandatory three-minute ‘hydration break’ midway through each half of every game. “In a streamlined and simplified version of the breaks used at some previous tournaments, the referee will stop the game 22 minutes into each half to allow players to rehydrate,” the governing body said. “There will be no weather or temperature condition in place, with the breaks being called by the referee in all games, to ensure equal conditions for all teams, in all matches.”

It seemed a sensible precaution. What FIFA did not anticipate was the backlash.

Drinks breaks are not, in themselves, alien to football. Major competitions played in summer have long allowed referees to call for them depending on conditions. What has rankled this time is their mandatory nature applied uniformly regardless of temperature, stadium or circumstance.

A big screen inside the stadium during the second half hydration break in the game between Saudi Arabia and Uruguay in Florida

A big screen inside the stadium during the second half hydration break in the game between Saudi Arabia and Uruguay in Florida
| Photo Credit:
Reuters

Players complain that the interruptions kill the flow of the game. Broadcasters, meanwhile, have seized on the pauses as an opportunity for commercial breaks, drawing the ire of viewers watching both on linear television and live streams. “Every time, going to commercial is not something I really like,” said Virgil van Dijk, the Netherlands captain. “For neutral viewers on TV, it’s also not great. If it’s really hot, they will obviously serve a purpose. But I think you have to look at it on a game-by-game basis.”

Mauricio Pochettino, head coach of co-hosts the United States, was more blunt. “I don’t like it. I only like it when the conditions are extreme. When the conditions are good, it is unnecessary.”

Under FIFA’s rules, broadcasters may cut to commercials 20 seconds after the referee signals a break, but must return to live action 30 seconds before play resumes. Not all have complied in spirit: in India, the official broadcaster has cut away immediately on several occasions. Britain’s ITV and Spanish-language broadcaster Telemundo, by contrast, opted to stay with the live feed, allowing viewers to watch players and coaches interact during the pause.

Two halves, four quarters?

Football has been a game of two halves for more than 150 years. The imposition of fixed intervals that effectively divide each 45 minutes in two has not been warmly received. “Americans have always wanted the English game to have four quarters,” said the former England striker Ian Wright.

This is the year when the game of two halves became the game of four quarters. And the greatest sport and event was damaged for fistfuls of dollars. Hydration breaks ruin the game’s flow and frustrates fans and viewers. If hydration breaks were solely about player welfare then…

— Henry Winter (@henrywinter) June 15, 2026

Critics go further, arguing that the breaks do not merely disrupt the match, they alter its fundamental character. “We love football because of the pace of the game,” said Roy Keane, the former Manchester United captain. “Some teams lose momentum with the break, some gain it. Sometimes it comes straight after a player has been receiving treatment for two or three minutes, the game kicks off, and a minute later you’ve got a hydration break.”

Lars Sivertsen, a Norwegian football journalist, put it more pointedly on X. “Football is a sport that is all about rhythm, tempo, momentum,” he wrote. “A lot of games end up being attacking teams trying patiently to break down stubborn defensive sides, putting pressure on them until someone loses focus or makes a mistake. That’s why players waste time or feign injury, to interrupt the rhythm of the opponent. But guess what: FIFA are now doing it for you, twice every game.”

Suspicions that commercial interests have come to drive the schedule hardened when Polymarket Sports shared footage of a fourth official on the sideline of the USA–Paraguay match waiting for a signal from a FIFA broadcast liaison before restarting play, while players took their positions, raring to go. During several matches, journalists inside stadiums noted that players were not even drinking during the breaks. In the Group A fixture between Czechia and South Korea in Guadalajara, where the temperature was a mild 21°C, the hydration break appeared to serve no hygienic purpose whatsoever.

Tactical timeout

Not everyone is displeased. Several coaches have made good use of the interruptions, gathering their players to issue fresh instructions, particularly when trailing or struggling to impose themselves on a match. During the Netherlands–Japan group game, Japan’s manager produced a tactical board with his side plotting to contain the Dutch attack. The stadium was air-conditioned; the players had barely broken a sweat.

Iraq coach Graham Arnold gives instructions to Amir Al-Ammari, Merchas Doski, Ali Jasim and Ali Al Hamadi during the first half hydration break

Iraq coach Graham Arnold gives instructions to Amir Al-Ammari, Merchas Doski, Ali Jasim and Ali Al Hamadi during the first half hydration break
| Photo Credit:
Reuters

Brazil’s Carlo Ancelotti has been similarly untroubled. “You can explain a problem to the players,” he was quoted by the BBC after his side turned the game around against Morocco having been behind at the break. “[You can] make a tactical adjustment that can be very good.” Canada, too, equalised shortly after a second-half hydration break in their match against Bosnia-Herzegovina, when substitute Cyle Larin cancelled out the deficit.

Purists are unconvinced by such happy accidents. The suspicion is that FIFA has dressed up an advertising vehicle in the language of player welfare. “It’s a stealth advertising break,” declared Gary Neville.

What the hydration break has really exposed is a tension that has long simmered beneath the surface of the modern game: between football as a sport and football as a commercial product.

Published – June 17, 2026 10:17 am IST



Source link

Sports Tags:drinks break, fifa world cup 2026, what is hydration break, world cup ads, world cup hydration break, world cup water break

Post navigation

Previous Post: China says it will take countermeasures to new Taiwan intelligence gathering site
Next Post: Rupee rises 31 paise to 94.29 against U.S. dollar in early trade

Related Posts

  • It’s a waiting game at the moment: Watson on Pathirana’s availability
    It’s a waiting game at the moment: Watson on Pathirana’s availability Sports
  • Olympics Tennis Silver Medalist Carlos Alcaraz Out Of US Open 2024 In Defeat To Botic Van De Zandschulp
    Olympics Tennis Silver Medalist Carlos Alcaraz Out Of US Open 2024 In Defeat To Botic Van De Zandschulp Sports
  • Lazio Eye Italy’s Top Four After Seeing Off Nine-Man Cagliari
    Lazio Eye Italy’s Top Four After Seeing Off Nine-Man Cagliari Sports
  • PCB Likely To Announce 18-Player Squad For Pakistan’s T20I Series Against New Zealand In Coming Days
    PCB Likely To Announce 18-Player Squad For Pakistan’s T20I Series Against New Zealand In Coming Days Sports
  • Cricketing Fraternity Wishes Geoffrey Boycott Well After Successful Throat Cancer Surgery
    Cricketing Fraternity Wishes Geoffrey Boycott Well After Successful Throat Cancer Surgery Sports
  • Access Denied Sports

More Related Articles

Access Denied Sports
‘It’s India’s Game If…’: Sanjay Manjrekar’s Huge Prediction Ahead Of Pakistan Asia Cup Clash ‘It’s India’s Game If…’: Sanjay Manjrekar’s Huge Prediction Ahead Of Pakistan Asia Cup Clash Sports
Jaismine Lamboria Inches Closer To Paris Olympics Quota, Sachin Siwach To Play Box-Off Jaismine Lamboria Inches Closer To Paris Olympics Quota, Sachin Siwach To Play Box-Off Sports
East Bengal vs Shillong Lajong Live Streaming, Durand Cup Quarter-Final Live Telecast: Where To Watch East Bengal vs Shillong Lajong Live Streaming, Durand Cup Quarter-Final Live Telecast: Where To Watch Sports
‘Sweet Sacrifice And Sleepless Nights’: Sumit Antil On Defending Paralympic Gold Despite Back Injury ‘Sweet Sacrifice And Sleepless Nights’: Sumit Antil On Defending Paralympic Gold Despite Back Injury Sports
Stats Point Out Concerning Trend For RCB Ahead Of Must-Win Clash vs CSK Stats Point Out Concerning Trend For RCB Ahead Of Must-Win Clash vs CSK Sports
SiteLock

Archives

  • June 2026
  • May 2026
  • April 2026
  • March 2026
  • February 2026
  • January 2026
  • December 2025
  • November 2025
  • October 2025
  • September 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022

Categories

  • Business
  • Nation
  • Science
  • Sports
  • World

Recent Posts

  • What is a mid-year Margazhi? Chennai-based Aavaranaa tell you the answer
  • What the 14-point MoU between Iran and the U.S. means for shipping
  • TVK government’s White Paper puts Tamil Nadu’s debt at ₹13.18 lakh crore
  • Bengaluru murder: Woman strangled to death by live-in partner in Malleswaram
  • OECD oil stocks fall to lowest level since 1990: IEA

Recent Comments

  1. BernardTek on UP Teacher Who Asked Students To Slap Muslim Classmate
  2. MichaelTwerb on UP Teacher Who Asked Students To Slap Muslim Classmate
  3. WilliamNah on UP Teacher Who Asked Students To Slap Muslim Classmate
  4. Danielcet on UP Teacher Who Asked Students To Slap Muslim Classmate
  5. Jesseuncef on UP Teacher Who Asked Students To Slap Muslim Classmate
  • Asian Games: Indian Men’s Table Tennis Team Register Dominant 3-0 Win Over Tajikistan
    Asian Games: Indian Men’s Table Tennis Team Register Dominant 3-0 Win Over Tajikistan Sports
  • Bomb hoax at Tiruchi Collectorate on the eve of Vijay’s visit
    Bomb hoax at Tiruchi Collectorate on the eve of Vijay’s visit Nation
  • France registers voter turnout of 59.7%, highest in four decades
    France registers voter turnout of 59.7%, highest in four decades World
  • Dalai Lama Hails Nobel Prize For Narges Mohammadi, Emphasizes Women’s Vital Role
    Dalai Lama Hails Nobel Prize For Narges Mohammadi, Emphasizes Women’s Vital Role Nation
  • Access Denied
    Access Denied Nation
  • Access Denied Business
  • India’s Reliance wins bid for govt incentives to make EV batteries
    India’s Reliance wins bid for govt incentives to make EV batteries Business
  • Rupee rises 2 paise to close at 83.95 against U.S. dollar
    Rupee rises 2 paise to close at 83.95 against U.S. dollar Business

Editor-in-Chief:
Mohammad Ariff,
MSW, MAJMC, BSW, DTL, CTS, CNM, CCR, CAL, RSL, ASOC.
editor@artifex.news

Associate Editors:
1. Zenellis R. Tuba,
zenelis@artifex.news
2. Haris Daniyel
daniyel@artifex.news

Photograher:
Rohan Das
rohan@artifex.news

Artifex.News offers Online Paid Internships to college students from India and Abroad. Interns will get a PRESS CARD and other online offers.
Send your CV (Subjectline: Paid Internship) to internship@artifex.news

Links:
Associate Journalism
About Us
Privacy Policy

News Links:
Breaking News
World
Nation
Sports
Business
Entertainment
Lifestyle

Registered Office:
72/A, Elliot Road, Kolkata - 700016
Tel: 033-22277777, 033-22172217
Email: office@artifex.news

Editorial Office / News Desk:
No. 13, Mezzanine Floor, Esplanade Metro Rail Station,
12 J. L. Nehru Road, Kolkata - 700069.
(Entry from Gate No. 5)
Tel: 033-46011099, 033-46046046
Email: editor@artifex.news

Copyright © 2023 Artifex.News Newsportal designed by Artifex Infotech.