Munich firm Celonis to cash in on India’s GCC prowess

Celonis, a Munich-based process mining and process intelligence firm that offers realistic business contexts to customers with the help of digital twins, says it is bullish on India’s growing global capability centre landscape: home to over 2,000 GCCs, accounting for 60% of GCCs round the globe.

Alexander Rinke, Co-Founder & Co-CEO, Celonis said India was emerging as world’s epicentre of process-powered enterprise AI and Celonis was currently engaged with over 150 GCCs in India, including that of Dell Technologies, Wells Fargo, Mercedes-Benz, Siemens, Merck and ABB, to name a few.

“We have built strong partnerships with leading system integrators like TCS, PwC, EY, Deloitte, and Capgemini in India. We are also deeply invested in the academic ecosystem here. More than 130,000 learners across nearly 340 Indian universities have already engaged with our Celonis Academy. For us, India is not just a market but a hub of innovation, talent, and community,’‘ he told The Hindu.

He said process mining was a way to understand how businesses worked by extracting data from their systems by visualising how processes actually flow. Most companies have a general idea of how things should work, but the reality is often quite different. ‘‘Process mining reveals that gap. Process intelligence is built on that foundation. It combines the raw process data with business context to create what we call a living digital twin of your operations. This gives you full transparency and a shared language across departments to spot inefficiencies, remove friction, and take action,’‘ Mr. Rinke explained.

He said Celonis’ Process Intelligence Platform, through Process Mining, was capable of creating business context for its clients and offering them a digital twin of their business operations.

‘’It’s a system-agnostic, bias-free platform that provides a common language for understanding and improving how a business runs. It is the key enabler for companies to maximise the ROI from their AI investments,’‘ Mr. Rinke claimed.

Mr. Rinke was in India at the opening of Celonis’ Garage, an innovation hub in Bengaluru which collaborates with ecosystem partners comprising customers, technology partners, startups and academic institutions to identify, validate and incubate ideas that can evolve into scalable solutions for global enterprises.