When Microsoft updated its Teams communications app in January to provide PowerPoint presentations in a more sophisticated way, the company published a 500-word blog post about the feature. People can read the blog post and try to figure out how to use it, or they can check YouTube.
On a video service owned by main competitor Google, a former Microsoft employee named Kevin Stratvert posted a video about presenter mode for his more than 800,000 subscribers, which received more than 180,000 views and hundreds of post comments. Microsoft itself has not released a video on the subject.
“I have established a Microsoft audience,” Stratvert said in an interview with CNBC. “Compared with non-Microsoft content, Microsoft content has generated more audiences. I have done Gmail and some others, but they did not do well.”
This may be related to Microsoft’s product range. According to the company, the company owns 86% of the email and creation market in 2020. Research firm Gartner has 1.2 billion Office users.
However, not all 1.2 billion users know how to do everything in Office. People also need to keep abreast of the latest updates from Microsoft. His YouTube peers are helping them sometimes get more attention than official Microsoft videos.