Netflix the American over-the-top content platform and production company is now heading towards producing games on the streaming platform.
The rumours were around for a while that Netflix is planning to branch into gaming, and it’s taken another big step forward. The streaming giant announced that subscribers with an Android device can now try out its gaming service. The service is currently available to the Netflix subscribers that live in Poland. The announcement was made over twitter.
The streaming giant has announced two games available right now in its gaming library. ‘Stranger Things: 1984’ and ‘Stranger Things 3: The Game’ are both playable on Android devices, but are seemingly installed and played within the Netflix app. For starters, the company launched games based on the popular show, which features sci-fi and otherworldly elements. “Stranger Things” debuted on Netflix in 2016, and it has been among the most-watched originals on the service, according to Netflix. Season 4 of the supernatural drama is slated to debut in 2022.
Adventure game “Stranger Things 3: The Game,” developed by studio BonusXP, is a companion game to Season 3 of series, letting you play through familiar events from the series while also “uncovering never-before-seen quests, character interactions, and secrets!” according to its description. “Stranger Things: 1984” is described as a stylized, retro action adventure similar to the arcade games from back in the ’80s, letting players solve puzzles and collect Eggos and gnomes along the way.
Users can expect no ads or in-app purchases when trying out the feature, and Netflix reaffirmed that it will not charge an additional fee to access games in its service. Netflix also notes that the feature is in “its very, very early days,” with more work to be done to refine its gaming service in the coming months.
Netflix co-CEO Reed Hastings has made it clear that the company isn’t looking to generate revenue from games per se. Asked on the Q2 earnings interview which of the new areas Netflix is developing would become significant profit pools,
Hastings replied, “None of them — they’re not designed to be.” Initiatives like video games are about “enhancing the big service that we have,” he added. “We are really a one-product company.”
The streaming giant plans to create games based on its original TV shows and films, as well as introduce completely new games and license some titles, chief product officer Greg Peters told investors on the Q2 earnings interview.