If you own a PC, it is most likely running Windows, which is an operating system provided by Microsoft since 1985.
Even if people buy modern Macs equipped with ARM chips, and even some students and corporate employees buy Chromebooks during the pandemic, According to data from technology industry research company Gartner, Windows still accounts for 83% of the personal computer market. Since Gartner tracked it in 2000, it has been in a leadership position, and probably for at least the past decade.
Today, Windows accounts for 14% of Microsoft’s total revenue. Historically, Windows profitability exceeds the rest of the company by $ 2 trillion. When Windows develops, Microsoft will benefit.
Therefore, the company will release Windows 11 on June 24 to reinvent Windows again. The new system requirements may cause some people to buy new PCs that can run Windows 11, which will promote Microsoft’s Windows franchise.
The history of Windows is not always perfect. Compared with its role-based predecessor, DOS, it has been widely popular after several versions. Some versions, including Windows Vista and Windows 8, received poor responses. When smartphones appeared in the 2000s, Microsoft could not be as popular as on PCs. “We missed the phone wave,” said Yusuf Mehdi, a corporate vice president who has worked at Microsoft for nearly 30 years.
But over the years, Microsoft has made Windows easier to use by adding features such as a start menu and free updates. And because many organizations are used to deploying Windows with other Microsoft products, they naturally stick with Windows. Therefore, Windows managed to keep growing.
Microsoft wants to maintain this state. Adds one of the Chromebook features, Android apps, to Windows 11. The store will reserve PCs with new versions in time for the holiday season.