Competition authorities in the UK launched a formal investigation into Amazon and Google on Friday over concerns they were doing enough to tackle fake reviews.
Andrea Coscelli, chief executive of the CMA said,”We are investigating concerns that Amazon and Google have not been doing enough to prevent or remove fake reviews to protect customers and honest businesses,”
“It’s important that these tech platforms take responsibility and we stand ready to take action if we find that they are not doing enough.”
Competition and market authorities began an initial investigation into the issue of fake reviews in May 2020. Earlier that year, Facebook and eBay deleted some groups and accounts involved in fake review transactions.
Then, in April, the CMA revealed that Facebook had removed thousands of groups that dealt with falsely misleading reviews, and also made changes to the system to identify and prevent deletion of such content from appearing on the platform.
Friday CMA said it would focus on Amazon and Google to investigate enough to detect and remove fake reviews. The survey also looks at whether the company imposes penalties on review terms and to prevent the company from posting incorrect scores.
The CMA has yet to determine whether Amazon and Google have violated the law at this stage, but it says that if it is found to be in violation of consumer protection laws, enforcement actions, including bringing companies to court, if necessary.