Quality of Indian content has improved drastically, appeals to other cultures as well: JioStar international business chief
The quality of storytelling and production from India, including outside of Bollywood, has improved strongly over the last decade and is now attracting viewers from cultures outside of South Asia as well, according to Amit Malhotra, the head of international business at JioStar. It is this increased demand from outside India that has led JioStar…