The slogan “All eyes on Rafah” has also been widely shared in other publications and social networks, especially X. Image credit: Twitter/@IrnaEnglish

An AI-generated image bearing the words “All eyes on Rafah” has been shared by more than 44 million Instagram accounts since Monday after a deadly Israeli strike at a camp for displaced Palestinians in the Gazan city.

The image depicts densely packed rows of tents stretching endlessly across a desert landscape overshadowed by mountains, alluding to the hundreds of thousands of Palestinians who fled there during Israel’s military campaign against Hamas.

Chilean-U.S. actor Pedro Pascal, top models Bella and Gigi Hadid, who are of Palestinian descent, and French football star Ousmane Dembele are among the celebrities to have shared it on Instagram.

The slogan “All eyes on Rafah” has also been widely shared in other publications and social networks, especially X, where the hashtag #alleyesonrafah has attracted almost one million hits, according to online monitor Visibrain.

The platform, formerly Twitter, has also seen 27.5 million messages published in three days about the attack on the southern Gazan city bordering Egypt that generated international outrage.

Gaza’s Hamas-run health ministry said an Israeli strike on the camp that sparked a fire on Sunday killed 45 people and injured 249.

Israel’s military said it had targeted and killed two senior Hamas militants, with Prime Minister Benjamin Netanyahu speaking of a “tragic accident” that his government was investigating.

The deadliest Gaza war was sparked by Hamas’s unprecedented October 7 attack on southern Israel which resulted in the deaths of 1,189 people, mostly civilians, according to an AFP tally based on Israeli official figures.

Militants also took 252 hostages, 121 of whom remain in Gaza, including 37 the Israeli army says are dead.

Israel’s retaliatory offensive has killed at least 36,171 people in Gaza, mostly civilians, according to the Hamas-run territory’s health ministry.

Palestinians displaced by the Israeli air and ground offensive on the Gaza Strip arrive at a makeshift tent camp west of Rafah, Gaza. File.
| Photo Credit: AP

Palestinian medics said 22 people were killed in an Israeli airstrike Sunday on the southern Gaza city of Rafah that hit tents for displaced people.

There were no immediate details on the target, but footage from the scene showed heavy destruction. The Israeli army said it was unaware of anything occurring in the area.

A spokesperson with the Palestinian Red Crescent Society said the death toll was likely to increase as search and rescue efforts continued in Rafah’s Tal al-Sultan neighbourhood west of the city centre.

The society asserted that the location had been designated by Israel as a “humanitarian area”.

The strike comes two days after the International Court of Justice ordered Israel to end its military offensive in Rafah.

Israel’s defence minister, Yoav Gallant, was in Rafah on Sunday and was briefed on the “deepening of operations” there, his office said.

Earlier, Hamas fired a barrage of rockets from Gaza that set off air raid sirens as far away as Tel Aviv for the first time in months on Sunday in a show of resilience more than seven months into Israel’s massive air, sea and ground offensive.

There were no immediate reports of casualties in what appeared to be the first long-range rocket attack from Gaza since January. Hamas’ military wing claimed the attack. Palestinian militants have sporadically fired rockets and mortar rounds at communities along the Gaza border, and the military arm of the Palestinian Islamic Jihad group later Sunday said it fired rockets at nearby communities.

The war between Israel and Hamas has killed nearly 36,000 Palestinians, according to Gaza’s Health Ministry, which does not distinguish between civilians and fighters in its count. The Health Ministry said the bodies of 81 people killed by Israeli strikes had been brought to hospitals over the past 24 hours. Israel blames civilian deaths on Hamas because the militants operate in dense, residential areas.

Around 80% of Gaza’s 2.3 million people have fled their homes, severe hunger is widespread and U.N. officials say parts of the territory are experiencing famine.

Hamas triggered the war with its Oct. 7 attack into Israel, in which Palestinian militants killed some 1,200 people, mostly civilians, and seized some 250 hostages. Hamas still holds some 100 hostages and the remains of around 30 others after most of the rest were released during a cease-fire last year.

The war has also heightened tensions in the Israeli-occupied West Bank. Palestinian authorities on Sunday said Israeli forces shot dead a 14-year-old boy near the southern West Bank town of Saeer. The Israeli army did not immediately respond to a request for comment.

Southern Gaza has been largely cut off from aid since Israel launched what it called a limited incursion into Rafah on May 6. Since then over 1 million Palestinians, many already displaced, have fled the city.