Marico to acquire 4700BC parent Zea Maisie from PVR INOX for ₹227 crore
Leading multiplex operator PVR INOX said it has sold its premium snacking business operating under the 4700BC brand to home-grown FMCG major Marico in an all-cash deal, having a total consideration of ₹226.8 crore. Marico Ltd said it has signed definitive agreements to acquire 93.27% stake in Zea Maize Private Ltd which owns premium gourmet…
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