CCI orders antitrust probe into liquor giant Pernod’s dealing with retailers
The Competition Commission of India (CCI) on Friday (May 8, 2026) ordered an investigation into French liquor group Pernod Ricard over alleged exclusive deals with retailers to promote its brands at the expense of rivals, a regulatory order showed. The watchdog has been reviewing allegations since 2024 that Pernod, whose brands include Chivas Regal and…
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