Others Can Learn Something From Anil Kapoor
Celebrity endorsements have long been a popular and effective marketing strategy in India. Bollywood stars and sports celebrities have promoted products ranging from pens and underwear to jewellery, cars, homes, pan masala, and alcohol. Memorable slogans from Kapil Dev’s “Palmolive Da Jawaab Nahi” and Shah Rukh Khan’s “Yeh Dil Maange More” ads continue to evoke…