Tech mogul Elon Musk has revealed that his artificial intelligence (AI) startup, xAI, will launch a new AI-powered gaming studio to counter the ‘massive corporations’ pushing ideologically charged video games. Mr Musk was responding to a post by Dogecoin co-creator Billy Markus where the latter expressed dissatisfaction at the current state of gaming. The billionaire said his gaming studio will “make games great again,” referencing the MAGA movement, of which Mr Musk was an essential part during the US presidential election.

“I don’t understand how game developers and game journalism got so ideologically captured. Gamers have always been trolls, anti-greedy corporations, anti-bs. Gamers have always rejected dumb manipulative bs, and can tell when someone is an outsider poser. Why lean into the bs?” wrote Mr Markus on X (formerly Twitter).

Replying to the post, Mr Musk said: “Too many game studios that are owned by massive corporations. xAI is going to start an AI game studio to make games great again!”

Too many game studios that are owned by massive corporations. @xAI is going to start an AI game studio to make games great again! https://t.co/UR4nFODyfd

— Elon Musk (@elonmusk) November 27, 2024

Earlier, the Tesla CEO also criticised the inclusion of a pronoun selection feature in an upcoming Xbox game called Avowed. “Having pronouns in a fantasy video game is utterly unacceptable,” he wrote on X followed by an angry emoji.

Calling AI gaming the “future” of the industry, Mr Musk also reacted to a post complaining about Mcirosoft’s gaming division for discriminating against Whites during the hiring process.

“Microsoft’s gaming division is excluding whites from being hired to work on their video games. All of their new hires are unqualified queer and black people because the company’s executives have an explicit mandate against “crusty old white dudes,” read the post, to this Mr Musk responded by tagging Microsoft CEO Nadella: “Um, @satyanadella, this is illegal.”

Um, @satyanadella, this is illegal … https://t.co/54GC5VW5ZJ

— Elon Musk (@elonmusk) November 27, 2024

Also read | Elon Musk Hints X Is Making It Harder For People To Read News

What is xAI?

Mr Musk launched xAI in July 2023 as an alternative to OpenAI’s ChatGPT. In March, xAI said it would open-source its ChatGPT challenger “Grok”, giving the public free access to experiment with the code behind the technology.

xAI managed to raise $6 billion in series B funding in May, reaching a post-money valuation of $24 billion, backed by investors that included Andreessen Horowitz and Sequoia Capital. A new $5 billion fundraising round is expected soon which could double xAI’s valuation to $50 billion in just six months.

Elon Musk denied a report that his artificial intelligence startup xAI has held talks for a share in future Tesla revenue in return for giving Musk’s electric vehicle maker access to xAI’s technology and resources.

The Wall Street Journal reported on Saturday that Tesla would license xAI’s artificial-intelligence models to help power its driver-assistance software, full self-driving technology and share some of that revenue with the startup, according to the proposed arrangement as described to investors.

“Tesla has learned a lot from discussions with engineers at xAI that have helped accelerate achieving unsupervised FSD, but there is no need to license anything from xAI,” Musk posted late on Saturday on his social media platform X, adding that the report is “not accurate.”

The Journal, citing people familiar with the matter whom it did not identify, said xAI would support the development of other features for Tesla, including a voice assistant in its electric cars and software to power its humanoid robot Optimus.

The terms of any revenue-sharing agreement between xAI and Tesla would depend in part upon how extensively Tesla relied on xAI’s technology as opposed to its own, the report said, adding that xAI executives have discussed an even revenue split from Tesla’s FSD.

xAI could not be reached for a comment.

Musk launched xAI last year to compete with Microsoft-backed OpenAI. It sparked concerns that he might allocate some resources of the automaker to the AI company.

He has said xAI would be “helpful in advancing full self-driving and in building up the new Tesla data center,” adding that there were opportunities to integrate xAI’s chatbot, Grok, with Tesla’s software.

In July, the billionaire CEO said he and the Tesla board would discuss a $5 billion investment in xAI.

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)