electronics – Artifex.News https://artifex.news Stay Connected. Stay Informed. Wed, 19 Aug 2026 11:57:00 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://artifex.news/wp-content/uploads/2026/05/cropped-cropped-app-logo-32x32.png electronics – Artifex.News https://artifex.news 32 32 Crompton targets ₹250-300 crore revenue from super-premium Rhion brand https://artifex.news/article71364516-ece/ Wed, 19 Aug 2026 11:57:00 +0000 https://artifex.news/article71364516-ece/ Read More “Crompton targets ₹250-300 crore revenue from super-premium Rhion brand” »

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Crompton Greaves Consumer Electricals is targeting revenue of ₹250-300 crore from its newly launched super-premium brand Rhion over the next three years, Group Chief Financial Officer and Head of Strategy Kaleeswaran Arunachalam said.

The company has invested around ₹30 crore in Rhion so far, primarily towards product development, brand initiatives, and tools and dies. It has separately spent ₹100-120 crore on expanding its manufacturing capabilities, Arunachalam said on the sidelines of Rhion’s launch in Mumbai. Rhion marks Crompton’s entry into the super-premium segment .

“This is only the first of many products to come,” Arunachalam said, explaining the company’s decision to launch a water purifier as Rhion’s first product.

Rhion’s first product, the Water Biofier, will initially be launched in select cities across Tamil Nadu and Bengaluru. The company will use the initial rollout to gauge consumer response before expanding the product to other markets.

Arunachalam said Rhion would require a fundamentally different sales approach from Crompton. While Crompton operates as a business of scale where sales are centred on the product, Rhion will seek to sell an overall consumer experience.

This positioning will require specialised training for sales teams. Crompton’s learning and development function is working with category and sales teams to build the capabilities needed to execute the new brand strategy, Arunachalam said.

Future Energy Adjacency

Crompton is also developing Energion as a separate platform for future energy-related businesses. The company already has a presence in the segment through products such as power banks and stabilisers, although the business remains relatively small. Solar rooftop operations are also being housed under the Energion platform.

“We want to look at future adjacencies where we can use energy only as a brand to play in those segments which are relevant for Crompton,” Arunachalam said.

The initiatives form part of Crompton’s broader “Crompton 2.0” transformation, which is being supported by higher spending on brand building, innovation and organisational changes.

The company has increased brand spending to 3.2% of revenue from 1.6%, while annual innovation expenditure has risen to around ₹100 crore from ₹30 crore. Crompton is also spending approximately ₹50 crore annually on transformation initiatives, including digitising its go-to-market platform, changing ways of working, and increasing range selling and premium-product sales.

Combined annual spending on brand, innovation and transformation initiatives now stands at more than ₹200-220 crore, Arunachalam said.

The company is also building Energion as a separate platform for future energy businesses. Arunachalam said Crompton is already present in the segment through products such as power banks and stabilisers, although it remains a “very small business” currently. Solar rooftops are also being operated under Energion.

“We want to look at future adjacencies where we can use energy only as a brand to play in those segments which are relevant for Crompton,” he said.

The broader Crompton 2.0 transformation is being funded through a sharp increase in brand and innovation spending, alongside investments in changing the company’s ways of working.

Crompton has increased brand spending to 3.2% of revenue from 1.6%, while annual innovation spending has risen to about ₹100 crore from ₹30 crore, Arunachalam said. The company is also spending about ₹50 crore annually on transformation initiatives, including digitising its go-to-market platform, changing ways of working and increasing range selling and premium-product sales.

Together, annual spending across brand, innovation and transformation is now ₹200-220 crore-plus, he said.

Butterfly merger not a priority

On Butterfly, Crompton does not currently consider a merger a priority, despite the potential synergies from combining the two businesses.

“Merger at this point of time is not a priority, because eventually we thought there will be synergies that we can obtain through merger, interestingly we are getting that already,” Arunachalam said.

Crompton is already capturing backend synergies across manufacturing, logistics, supply chain and people, while the front-end operations of the two businesses remain separate.

The company had earlier anticipated a merger, but management now believes maintaining separate front ends could be beneficial because the two brands have distinct value propositions.

“Other than the legal requirements of running two listed companies and the compliance cost associated with it, we do think the large part of the benefits that needs to accrue has already been accrued,” he said.

(The writer was in Mumbai at the invitation of the company)

Published – August 19, 2026 05:23 pm IST



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Credible and creditable: On Union Budget 2026-27 https://artifex.news/article70578790-ece/ Mon, 02 Feb 2026 06:18:00 +0000 https://artifex.news/article70578790-ece/ Read More “Credible and creditable: On Union Budget 2026-27” »

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Where Budget 2025 was largely dominated by the income-tax rate and slab relaxations, Budget 2026 has done away with Big Bang measures. Instead, its scattershot approach, through various sectoral and issue-based measures, when taken together, is aimed at propelling India’s growth over the medium term. Given the level of geoeconomic and geopolitical uncertainties that the Indian economy faces, this diffused approach is likely a more effective policy than targeted Big Bang announcements would be. This is not the time for further disruption. Budget 2026 contains announcements for the manufacturing sector, various services sectors, as well as particular provisions to help labour-intensive sectors such as textiles and leather. In terms of manufacturing, the Budget includes measures covering seven well thought-out areas: biopharma, semiconductors, electronics, rare earths, chemicals, capital goods and textiles. Semiconductor and electronics manufacturing are the few sectors that have gained from the government’s existing PLI schemes. The India Semiconductor Mission 2.0 and the increased allocation under the Electronics Component Manufacturing Scheme are appropriate follow-ups to this. These are sectors where India needs to become globally competitive. The Biopharma SHAKTI scheme is aimed at making India a global biopharma manufacturing hub with an allocation of ₹10,000 crore over the next five years. Pharmaceuticals, already a sector that India does well in, are exempt from the U.S.’s 50% tariffs. It is also important to support those sectors that are currently hit by those same tariffs. The National Export Promotion Mission announced in the last Budget was implemented only by December 2025, nine months into the financial year. The Centre should ensure that this Budget’s integrated programme for the textiles sector does not face similar delays. Also, the various measures aimed at creating ‘Champion MSMEs’, providing them equity, liquidity, and professional support, must be implemented quickly. MSMEs account for 48.6% of India’s exports, and the EU FTA, even if it is implemented soon, will not kick in quick enough to offset the ongoing pain caused by the U.S. tariffs. The services sector, too, stands to benefit from Budget 2026. The high-powered ‘education to employment and enterprise’ standing committee, announced by the Finance Minister, should get off the ground soon. The focus on health care and medical tourism, where India is already developing strengths, is a good start. In keeping with the Budget’s multipronged approach, the Centre has sought to cater to the election-bound States this year through several smaller announcements — such as dedicated rare earth corridors to benefit Odisha, Kerala, Andhra Pradesh and Tamil Nadu, a Coconut Promotion Scheme for Kerala, an integrated East Coast Industrial Corridor for West Bengal, and the first of the new national waterways to begin in Odisha — rather than through the consolidated packages of the past.

As for the Centre’s finances, Budget 2026 offers a mix of expenditure enthusiasm and revenue sobriety. The capital expenditure push, especially with regard to infrastructure creation, has continued, perhaps in reaction to the realisation that current conditions do not encourage private investment. Overall, capital expenditure is set to grow to ₹12.2 lakh crore in 2026-27, amounting to 4.4% of GDP, the highest in at least the last 10 years. This includes the announcement of dedicated freight corridors and training institutes for the manpower needed. These rail corridors are also to be supplemented by a Coastal Cargo Promotion Scheme to incentivise increasing the share of inland waterways and coastal shipping. It is noteworthy that the Centre has revised downwards its capital expenditure for 2025-26 to ₹10.9 lakh crore from the ₹11.2 lakh crore initially budgeted. It remains to be seen if this year’s target will be met, but even coming close will provide a substantial fillip to the economy. On the revenue front, the Centre did not announce any major tax cuts for individuals or corporations. In 2019 and 2025, respectively, corporations and individuals received substantial tax relief. To announce more would have put undue stress on central finances at a time when its expenditure commitments — known and anticipated — are substantial. However, while direct taxes have largely received procedural improvements, the Budget has included a slew of indirect tax relaxations for the promotion of marine, leather and textile products exports, and speeding up India’s energy transition. The tax revenue projections are largely sober. Corporate tax revenue is projected to grow nearly 14% over the Budget estimates of 2025-26. This is broadly in line with the revised estimates for 2025-26 coming in 12.4% higher than the actuals of the previous year. Income-tax revenue has been budgeted to grow 1.9% over the BE of 2025-26 — an expected outcome following last Budget’s substantial rate relaxations. Gross GST revenue has been projected to contract 13.5% in 2026-27, a reflection of the September 2025 rate rationalisation and the end of the Compensation Cess. Taken together, the Centre’s fiscal deficit has been projected at 4.3% of GDP in 2026-27, down from 4.4% estimated for 2025-26. While the Centre’s fiscal consolidation path since the COVID-19 pandemic has been admirable, continued aggression in reducing the deficit deserves some questioning. Even the Economic Survey argued for some fiscal flexibility for the Centre given the geoeconomic and geopolitical conditions. Overall, Budget 2026 may disappoint those looking for massive tax relief or subsidies, but is nevertheless a credible and creditable effort.



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