CCPA fines Britannia ₹1 lakh over ‘100% whole wheat bread’ claim; product contains only 62% wheat
Sliced loaf of multi-grain oat bread. File | Photo Credit: Getty Images/iStockphoto The Central Consumer Protection Authority (CCPA) has imposed a penalty of ₹1 lakh on Britannia Industries Ltd for a misleading advertisement that claimed “100% whole wheat bread” even though the product’s declared wheat content is just 62%. In its order dated October 22,…