Panel to be formed soon to examine liquor retail models in other States, says the Minister for Prohibition and Excise

admin — Thu, 09 Jul 2026 17:34:00 +0000

Minister for Prohibition and Excise K. Vignesh has said
that based on the findings of the committee, the government will take steps to address the demands of Tasmac employees.
| Photo Credit: File Photo

From shutting down liquor outlets near schools and places of worship to cracking down on overcharging at Tasmac counters and announcing a 25% salary increase for workers, the Tamilaga Vettri Kazhagam (TVK) government has initiated a series of reforms in the State-run liquor retail system.

Its latest proposal is to constitute a high-level committee to study the functioning of excise and liquor retail departments in other States so as to introduce further reforms in Tamil Nadu.

Minister for Prohibition and Excise K. Vignesh told The Hindu that the committee would be formed soon. “The committee will study the functioning of excise departments in Kerala, Karnataka, Telangana, Andhra Pradesh, and Odisha, among other States, including liquor procurement, retail operations, and employee service conditions,” he said.

“Based on its findings, the government would take steps to address employees’ demands,” he said. The order to constitute the committee would be issued under the directions of Tamil Nadu Chief Minister C. Joseph Vijay, he added.

Tasmac, a major revenue generator for the Tamil Nadu government, operates 4,048 retail liquor outlets across the State. It generates around ₹150 crore from liquor sales every day through its retail network.

Published – July 09, 2026 11:04 pm IST

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Government directs e-commerce firms to remove Bournvita and other drinks from ‘health drinks’ category

admin — Sat, 13 Apr 2024 18:04:53 +0000

On April 2, 2024, Food Safety and Standards Authority of India directed all e-commerce food business operators to ensure appropriate categorisation of food products being sold on their websites. Photo: X/@fssaiindia

The government has asked all the e-commerce companies to remove drinks and beverages, including Bournvita, from the health drinks category from their portals.

“National Commission for Protection of Child Rights (NCPCR), a statutory body constituted under section (3) of the Commission of Protection of Child Rights (CPCR) Act 2005 after its inquiry under Section 14 of CRPC Act 2005 concluded that there is no ‘health drink’ defined under FSS Act 2006, rules and regulations submitted by FSSAI and Mondelez India Food Pvt Ltd,” the Commerce and Industry Ministry said in an advisory to all e-commerce companies.

The order is dated April 10, 2024.

It said that all e-commerce companies or portals are advised to remove drinks and beverages, including Bournvita, from the category of health drinks from their platforms or sites.

On April 2, food safety standards regulator FSSAI directed all e-commerce food business operators (FBOs) to ensure appropriate categorisation of food products being sold on their websites.

The Food Safety and Standards Authority of India (FSSAI) has noted that instances of food products licensed under ‘Proprietary Food’ with the nearest category Dairy-Based Beverage Mix or Cereal-Based Beverage Mix or Malt-Based Beverage being sold on e-commerce websites under the category Health Drink, Energy Drink, etc, it added.

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Panel to be formed soon to examine liquor retail models in other States, says the Minister for Prohibition and Excise

Government directs e-commerce firms to remove Bournvita and other drinks from ‘health drinks’ category