The video of the incident was posted on Instagram by Swati Mukund
BharatMatrimony founder and CEO Murugavel Janakiraman has responded after a married woman discovered her image on the matrimony platform without her permission. In a statement to NDTV, Mr Janakiraman clarified that the profile in question was mistakenly thought to be created on EliteMatrimony, BharatMatrimony’s exclusive matchmaking service, when in fact, it originated on a different online platform within the BharatMatrimony network.
Mr Janakiraman explained that BharatMatrimony allows third-party account creations, such as parents or family members creating profiles on behalf of their loved ones, a common practice that constitutes about 25% of their user base. Unfortunately, this practice can lead to occasional misuse of public images in fake profiles-a challenge the entire matchmaking industry faces. “This is an industry-wide issue, as there isn’t a foolproof way to completely prevent it,” he noted.
Reassuring users, Mr Janakiraman emphasized BharatMatrimony’s commitment to safety, highlighting their robust verification processes amidst the six million new registrations they receive annually. He affirmed that only a minimal fraction of these accounts are found to be fraudulent.
“Millions have found their life partners through us and consider our service a boon. We have always been a pioneer in the matchmaking industry, with immense trust and credibility, and we continue to evolve and make our platform more safe and secure,” Mr Janakiraman said.
The video of the incident was posted on Instagram by Swati Mukund who called the platform a “BharatMatrimony Scam” and warned others to be cautious while using it. In the clip, she clarified that she had never used any matrimonial app to meet her husband, featuring him in her video to dissuade any claims that BharatMatrimony facilitated their match. “More acrimony than matrimony, I guess!” she added, highlighting her frustration.
The viral video begins Ms Mukund addressing the issue, saying, “So, this is a post on India’s number 1 and supposedly most trusted matrimonial app, BharatMatrimony.” A screenshot from the app appears in the video, showing her photo along with the overlay words “BharatMatrimony Scam.”
“As you can see, the picture used is of mine and for the record, this is my husband. No, I didn’t find him on any of these apps,” she clarified.
She was shocked after finding her picture was used in the app’s elite subscription service, a feature that promises to carefully curate profiles for users paying a premium for the service.
“What really appalled me is the fact that this is BharatMatrimony’s elite subscription service, where they are actually charging people pots of money and claim that they are screening and carefully curating profiles to make sure their users find the right life partner,” Ms Mukund said.
