Aditya Birla Group has announced it’s entry into wires and cables business under the brand Ultravolt.
This makes the group’s fourth new business foray in three years which includes paints, jewellery and a B2B e commerce platform called Birla Pivot.
With an investment of ₹1,800 crore, Ultravolt will be the second largest player in the wires segment by capacity, the company said.
Housed under UltraTech Cement Ltd , the business aims to build a scaled national brand and become one of the top two players within 5 years.
Kumar Mangalam Birla, Chairman, Aditya Birla Group said, “Wires and cables are becoming central to India’s next phase of development. They sit at the intersection of three mega trends in the Indian economy – urbanization, electrification and digitization.”
“More than 100 million new homes over the next decade, expanding energy infrastructure, and the rapid rise of data centers are poised to fuel a boom in the category. Our distinctive advantage comes from a deep understanding of the product, its underlying components and the adjacent ecosystems,” he added.
Dilip Gaur, Director, Ultravolt said, “We are venturing at pan India scale rather than testing the market region by region. Our plan is to reach more than one lakh retailers and further activate availability through over 5,000 UltraTech Building Solutions (UBS) outlets.”
The company has set up a new manufacturing facility at Jhagadia in Bharuch district, Gujarat.
It has launched a portfolio of home wires, flexible wires, and cables designed for residential, commercial, industrial, and infrastructure applications. Over time, it plans to expand into a broader range of electrical accessories.
Published – September 03, 2026 11:13 pm IST
