India’s professional audio, audio visual (AV), lighting, live entertainment, and systems integration industry is set to get a quantum boost by the “concert economy’ that has gained prominence in the past few years said industry executives.
Concert economy is defined by live events, music events at pubs and hotels, marriage events and audio visual and light shows.
Siddhartha Chauhan, Founder and Managing Director, Mega Sound India among the country’s biggest sound system rental companies said, “Today, live entertainment is entirely driven by the demand for immersive experiences. Post-COVID, we have witnessed a monumental shift in the scale, technical requirements, and execution of live events.”
“This evolution is incredibly prominent in the luxury wedding sector across cultural hubs like Udaipur and Jaipur. Driven by rapid infrastructural growth including expanding international airports and world-class hotel chains what used to be simple entertainment has transformed into multi-day, multi-artist mini-festivals featuring 20 to 25 artists,” he said at industry event PALM AV-ICN Expo 2026, organised by Informa Markets, at Bombay Exhibition Centre in Mumbai.
“We are at the absolute baseline of an unprecedented entertainment and AV explosion. To put the localised scale into perspective, the wedding market in a single state like Rajasthan alone is now valued at over ₹1,000 crore a year,” he added.
Furthermore, having been part of massive global productions like the Coldplay show, the industry players have seen a distinct trend: Indian artists now rightly aspire to perform at that exact global standard, he said.
“Achieving this requires an unprecedented calibre of technical infrastructure and specialised service providers,” Mr. Chauhan added.
Anil Chopra, Founding Director, PALM AV-ICN Expo said, “India’s music landscape has undergone an extraordinary transformation over the last 10 years, with live stage performances and concerts emerging as a powerful cultural and economic force across metro cities as well as tier 2 and tier 3 markets. From audiences of 20,000 and 30,000 at regional concerts to stadiums filled with over 1 lakh music fans, India’s concert industry has reached an unprecedented scale.”
“The rise of the concert economy is generating a significant multiplier effect across hospitality, tourism, digital streaming, and entertainment infrastructure, while simultaneously positioning Indian music as a formidable force on the global stage,” he added.
Yogesh Mudras, Managing Director, Informa Markets in India, said, “India’s professional audio, AV integration, and entertainment lighting industry is entering a high-growth phase, driven by the convergence of digital infrastructure expansion, experiential consumption, smart venues, and large-scale public and private investments in entertainment, retail, hospitality, education, and live events.”
“With India’s live events industry projected to surpass ₹15,000 crore over the next few years and the Pro-AV market steadily expanding across enterprise, government, and experiential applications, the demand for integrated, intelligent, and immersive technology solutions is accelerating rapidly,” he said.
Industry officials said the Indian Pro-AV market is projected to reach $150 million by 2034, growing at a CAGR of 3.9%. This expansion is being driven by rising demand across live events, government projects, hospitality, education, houses of worship, digital content creation, and e-commerce-led visual engagement.
Santana Davis, President, Event Equipment Services Association (EESA) and Managing Director, J. Davis Prosound & Lighting, said “The Indian concert and live entertainment industry is witnessing unprecedented growth, driven by the rapid rise of the concert economy and increasing investments in advanced audio, lighting, video and immersive event technologies.”
“India is no longer following global entertainment trends but is emerging as a preferred destination for international artists and world class touring productions. This transformation is creating stronger opportunities across the event ecosystem while reinforcing the importance of professional standards, safety practices and industry representation,” he said.
Sanket Rambhia, Managing Director, Xtreme Media which is into production of LED display systems said, “With a legacy spanning more than 22 decades in India’s LED display industry, the sector has emerged as a rapidly growing segment within the live events and visual technology ecosystem, driven by the rise of concerts, corporate events, weddings, political rallies, and large-scale entertainment experiences.”
“India’s LED display market is currently valued at nearly ₹2,000 crore and is growing at approximately 15%, with the rental LED segment contributing nearly 30% of the market and accounting for around ₹600 crore to ₹650 crore. While India currently contributes only 4.5% of the global market, the industry is witnessing strong momentum and substantial long term growth potential,” he added.
The growing demand for premium visual experiences is accelerating the adoption of advanced display technologies and high-performance systems across India, he further said.
Leading global and domestic brands including HARMAN (featuring JBL and Martin Professional), Yamaha Corporation, Sennheiser, Shure, Epson, Ahuja Radios, L-Acoustics, Martin Audio, Robe Lighting, Osram, Avid Technology, d&b audiotechnik, NovaStar, and Hikvision are showcasing advancements in professional audio equipment, lighting technologies, and AV integration solutions at the expo.
